Yeah. yeah. yeah. yeah. yeah. mhm. well, mark, it freezes aid in here with another episode of marketing freak today, I want to talk to you a little bit about prospecting marketing on youtube, sorry, on LinkedIn now, uh a lot of you know about you know posting content, creating content on these channels and uh uh emailing through the articles on LinkedIn and more of the um content creation aspect of it and some of you know about you know, you can go in and do direct messages and uh grab email addresses and do outreach to people and prospect on an outbound prospecting um perspective, one of the things you might not know is the advertising capability of LinkedIn.
Now, I will tell you that it's not the cheapest format, it's uh something that really you want to be specific with. um if you spend, if you don't know what you're doing and you just kind of rush through it, you can learn the hard way as I have at times by placing and doing ads that don't really um benefit you.
But the ability...
Yeah, yeah, hello, clean freaks are aiding here and there's another episode today of clean-freak. now, today, I want to kind of change things up a little bit, not so much interviewing anyone, but just want to kind of take a moment and uh yeah, point you to remind you about clean link now. clean link is a great website for content, and if you're looking for content to post onto your uh to your social media, if you're looking for I ideas lessons, uh just content in general, then this is really good uh, website now, they don't want to talk to you about today is I want to share with you an article that I don't know exactly who the person's name is, that that published it, but you'll see here that it is uh uh contributed by Janet, by the janitorial manager, so I haven't checked them out, but there is a group on LinkedIn called the janitorial manager and I suspect that that might be uh from the same uh same person. but what I wanted to mention today is uh, just a few things that it talks...
Mhm. mhm. mhm. mhm. hello everyone. it's eating here with another episode of sales freaking today. I want to talk to you a little bit about the trifecta approach.
Now, when I talked with the trifecta approach, what am I talking about? well sales and marketing are very closely aligned, right? especially nowadays with the internet and social media.
And so when we are prospecting or when were you know, one more prospecting, positioning ourselves, we're positioning ourselves, we're prospecting whatever sales hat on, we are trying to uh get leads, right? when we have remarking hat on, we're trying to get leads.
The marketing is kind of one too many and the sales are kind of one, 2, 1. now they intertwined very closely. and so that's what I want to talk to you about today, about the trifecta approach that you would use both for marketing and both for sales. now, this was a very hard lesson for me to learn because when I first started like so many of you, I was a 1-1 person, meaning that...
Yeah, yeah. mhm. hello, everyone. it's adon here with another episode of clean freak. we're gonna have a special episode today and today i'm very excited to introduce, uh, kenny cottrill. i'll tell you what he does in a second, but he's got some unique technology that, you know in the day of covid is, uh, more heightened. people are very, very much looking for new technologies.
Kenny is director of operations for nevada bow has d com team out of nevada. and, uh, kenny, how are you doing? i'm doing great today. thanks a lot for the invite.
Looking forward to it. so before we kind of get into the technology and stuff because I think it's something that's great to share and and and make people aware. and what have you?
Um, most of us don't start off. you know, looking to get into the cleaning industry usually have some other type of thing. we fall into it. what happens?
Uh, what happened with you? how did you find yourself here? uh, well, you know, my background is actually a...
Hello, everybody. it's eight in here and I am here with another episode of clean freak. now, today I want to kind of circle back to a little post. I didn't get it on Friday. what have you and it's on some industry data. I always like to be one of the first to look at the data to analyze the data and, if possible, to kind of break it down now. this time I don't really have to break down the data, just kind of using the data that's been shared but very interesting. and it's particular to the jan. sand market.
Now it's a sample size of 1800 companies, which is, uh, which is a good size. in my opinion, um, from I remember of business school was like a sample size of at least 335. was the, you know, the cut-off point. so 18 hundred quite a bit longer, assuming I remember correctly, uh, but what I like about this is specific to the Jan sound industry, but it's also specific to kind of post, you know since covid began, and how it's impacting the industry and how the industry is responding...
Mm, yeah. all right. welcome to clean freak, everybody. it's Adon Rig here with another episode of clean freaking today.
Got great special guest, Mr rob. how do I pronounce your last name? Pawlicki. lucky you got it. there you go.
Ceo and founder. so we're gonna get into it a little bit. you're on a shark tank. I can't wait to hear a little bit about that. um, but for those that don't know, um, I imagine you growing up. you weren't envisioning one day you would get involved in the cleaning industry and create a toilet seat.
Uh, product. so what led to, uh, what led to that? oh, my gosh. and I come from politics. I come from government, a career in government and in as a social worker, as an elected official.
And, you know, I'm a guy that has tons of ideas and has lots of ideas. and, um, one day, my son was four. he's four years old at the time, um, and he needs his restroom at an airport. I'm not going to say what airport, because they're going to be one of our customers one day,...
Oh, hello, everybody. it's Adon here with another episode of sales freak. and today I really want to spend some time just kind of going over the difference between prospecting lee generation and some basic terms.
And I think some people are getting confused about when I speak them out in the marketplace. when I see especially, um, those that are that haven't grown up with, uh, technology as part of the sales process. so let's do that.
But the first thing I want to kind of shares as I share my screen is, uh, what's the difference between sales and prospecting, sales prospecting? how's things have changed? well, a terminology. I heard someone say I'm linked in recently that I really liked.
I don't remember his name at the moment, but this is unseen. untold is unsold, right? and when we're prospecting, whether or not we're in the market, we get our marketing hat and we have our sales head-on.
Um, if we're not being seen, if we have not been able to tell our story, then we're not gonna...
Hello, johnson nation. it is eating here with another episode of marketing free. and today I'm going to share some interesting stuff with you. I think you're gonna find a value now, one of the challenges of marketing or when we put on the prospecting hat, which is what marketing really is. a big part of marketing now is lee generation driving, revenue-driving awareness.
But we know email is a big part, right? we use our phones, we use email, we use social media. email is a big part of the prospecting process, and some people like to advocate email first then a phone call.
And some like to say, phone calls and email. um, potato, potato, right. it's really up to you. but when you are a prospect and when you are putting on your prospecting hat, we want to have our information, our content, our contact information. we want to make the data as good as possible.
Uh, I learned this the hard way. there are a couple of things you can do that you don't really know. so let's say you get an...
Calling all the crazy ones. the misfits, the rebels. those who don't conform to the status quo could see the world differently.
United with an inner passion to change the world. we are salespeople, marketers, entrepreneurs, mothers, fathers, sons, and daughters who recognize it's not about what we do in life but how we do it.
We are passionate and create our own destiny, using our products, services, and message to change the lives of our customers and the world. we'll learn from our setbacks and understand there is no such thing as failure.
If you don't quit, we question the mainstream narrative and we don't lose sleep on the opinion of others but are motivated by a calling to think differently to see differently, to be different because we are nonconformists.
We are fanatical. we are obsessed. we are freaks. oh, let's go. hey, jeff. how you doing?
I'm good. how about you? i'm great. i'm great. uh, this one introduced everyone to you. jeff cross with, uh, media director at I s s a...
To the status quo could see the world differently united with an inner passion to change the world. we are salespeople, marketers, entrepreneurs, mothers, fathers, sons, and daughters who recognize it's not about what we do in life, but how we do it.
We are passionate and create our own destiny, using our products and services, and messages to change the lives of our customers and the world. we learn from our setbacks and understand there is no such thing as failure if you don't quit. we question the mainstream narrative, and we don't lose sleep on the opinion of others but are motivated by a calling to think differently, to see differently, to be different because we are nonconformists.
We are fanatical. we are obsessed. we are freaks. uh huh. all right, welcome, everybody. it's aiding here with another episode of marketing freak.
And today I want to kind of talk to you a little bit about putting on your marketing hat when we're talking about trying to, you know, prospect and get...