Jansan Data Post Covid - Clean Freak Episode 15

 

Hello, everybody. it's eight in here and I am here with another episode of clean freak. now, today I want to kind of circle back to a little post. I didn't get it on Friday. what have you and it's on some industry data. I always like to be one of the first to look at the data to analyze the data and, if possible, to kind of break it down now. this time I don't really have to break down the data, just kind of using the data that's been shared but very interesting. and it's particular to the jan. sand market.

Now it's a sample size of 1800 companies, which is, uh, which is a good size. in my opinion, um, from I remember of business school was like a sample size of at least 335. was the, you know, the cut-off point. so 18 hundred quite a bit longer, assuming I remember correctly, uh, but what I like about this is specific to the Jan sound industry, but it's also specific to kind of post, you know since covid began, and how it's impacting the industry and how the industry is responding now. there's some interesting stuff that I find surprising, but at the same time, I don't find it overly surprising.

Um, if that's surprising, so what do I mean? what? uh, it does show that their digital transformation for the Jan. sand industry forced it. in fact, in a part of the article, we're not going over it today.

Um, it talks about how in about six months it sped up the industry and by about 10 years, and I would definitely agree with that. I don't know. how long would it take for the average jan sand company and sales professionals been okay with doing a zoom doing a team view? what have you I have a partnership with an organization that, uh, that switch to a video about three months ago. and since I've been associated with them, it's been a phone for years.

So the people got accustomed to them and got familiar with, um using video because they had to. so it really expedited. and we know we got grandma's and grandpas that probably would have never facetime or whatever.

Um, using facetime using zoom using these team views, whatever it is to see their families see their grandkids. what have you so we know that it had that covid had a digital transformation or forced to digital transformation?

The interesting part is what it's done for the cleaning industry. so, uh, not 100% familiar with the organization that did the survey. although it is interesting, none the least.

And they do specialize in and, uh, company and helping companies with e-commerce. so I'll be coming with e-commerce and stuff like that. so you have to analyze the data and see some of the data and recognize, um, recognize the data for what it is. but when we start talking with the Jan. sand industry is very interesting.

Um, so I'm gonna go to my screen here and where I'll be able to just kind of go over it a little bit with you more so this is by a company called credit. keep and, like their little icon here, stay home and say equals save lives. so go through the table of contents and I'm definitely going to go over everything today. I just want to make you aware of it, and then you can go and find it for yourself and get the article as they do lead capture.

Look up. so I'm sure they're wanting those leads and those opportunities. so, um, uh, we just start off. you know, the printing is a little small for you, but, uh, covid 19 was responsible for the global health crisis throughout 2020

Right? obviously, we know that, um, with such presented economic uncertainty, we can have it on the global markets. business owners have scrambled to supply a new and growing demand.

So what is this new growth and new and growing demand? well, I think most of us are gonna recognize that it is, um, digital, right? and so what they did is they analyzed the 1800 organizations are agent 100 companies, and they formulated the data. so the data is really nice and concise.

It's clean. it's neat. um, so just one thing I want to talk to you about right off the bat here is across the whole buyer base of cleaning crews, residential and commercial property manager senator Cruz.

Uh, what have you in some sections have slowed. however, another business has increased. okay, so some sectors have slowed some have increased.

But what if like, interesting you're gonna notice is, uh, Kita is 4.7% industry average growth down 4.7% during the pandemic. so over last year, the industry average has gone down 4.7% and 4.5% in between 4.5 and 5%.

When you think that the industry average grows about 2.5 3% on average. uh, you can see this this this this has set back a lot of organizations by about a year, year and a half from a growth standpoint.

Now I am surprised that it's down. quite frankly, um, and i'm not sure i'd like to dive deeper into that data and why it's down. um, I guess it's the law of averages, but most of the companies I know I mean, they have to be recognizing and and and and grouping in a lot of services in that data because for supplies or organizations, um, they may be down across the board and categories, but they're definitely up in things like hand sanitizer, uh, face mass, hand soap, disinfectant, things like that.

In fact, the increase is from what I have noticed. the increase in a lot of cases has offset. the decrease is so they may decrease 30% here, but they grew 30 35 40% in those categories. I just mentioned so 4.5% interesting.

Um, the other thing I noticed is very sad. his bankruptcies increased 176%. now, if you argue that the pandemic started march 1st when it really started to affect people I know I saw, uh, April 1st.

So just almost a year. I know it's a week or so back, but we just looked at that from an easy mathematical standpoint. which means from April 1st to December 31st, 2020 that means nine months, uh, increase of 176%. so, uh, now that we're at a year, how much more has that happened?

Uh, so very interesting. very alarming. but I thought I wanted to share this with you because there's good news as well in all this now.

The other thing I wanted to show is when we talk about the digital transformation, you know what forced the digital transformation but we know covid did that and has done it. um, but if you see that it's e-commerce growth in North America up 18.1%. um, so you see that with the pandemic in full swing dance and distributors are facing a unique and unprecedented situation because, well, companies are still buying cleaning and maintenance products.

The way they're purchasing has drastic has changed drastically. so for those that have not been ready for those that have zero, um, digital presence meaning no website or like a piece of the crude website, um, there are probably a lot of them looking at bankruptcy, facing bankruptcy or already gone bankrupt because, uh, people weren't coming in. people didn't want sales reps coming in. yeah, there's phone orders and stuff, but people really, really moved to be comfortable placing orders online.

If you are not embracing the digital transformation and you're in the janitorial industry, I i simply don't get it. um, so if you're if you haven't because you're you're intimidated by you're not sure what to do.

I don't know where to start, and then you take a course. you know that you can get the course is really free, free, cheap youtube videos. what have you but put yourself out there because getting involved in the digital transformation is imperative to the survival of your organization.

Now, to think that the pandemic is over, it doesn't appear that way around that. they shut down restaurants last night for the next three weeks for, uh, for in service, you can go on a patio or take out.

So, uh, it's definitely in full swing and in different parts of the world. so, um, regardless, if this has a 2nd 3rd wave, what have you or this is put behind us?

And at some point in the future that this happens again, everyone's gonna be a little bit more gun shy, too. so next time there's a flu, there's gonna be people reactive in ways that they would have been reactive.

So preparing yourself and your company and your organization for digital is imperative and personally speaking for many of the organizations I deal with when we start working together, uh, they have zero 02 you know, 50 email addresses and customer contacts.

Um, they may have a database with their address and their order numbers and stuff, but they don't have any real contact information. no. you know, uh, emails, cell phone numbers, things like that.

So, for the jazz and industry, a lot of places are starting from scratch, and that's okay, but the best time to do it was a few years ago. the best.

The second best time to do it is today. right? so 80%. now, the other one is 21.5%. uh, no, that's not what I want to talk to. there's so much I could go through. I don't want to go through all of it. um, the other one I want to show you right here. it talks about it right here. and I did do a little video on this earlier today, but you'll see that digital video marketing and digital display market increased as well. um, johnson. less than 10% of suppliers utilize digital advertising, so right, less than 10%.

I am kind of shocked by that, but at the same time, i'm not, uh, but it's a great indicator. it's a great example that if if if you haven't recognized it, you need to go digital.

Um, you need to go digital. so, uh, you know what kind of equated to yeah, you imagine, 20 years ago or when I was little, I grew up in there was a time when it started to come a little silly, but it wasn't totally idiotic where you drive past the motel on the side of the road and it would say color tv, like become a time when, of course, you have colour tv, right? like to say, oh, we have colour tv. I mean, that's just an embarrassment because, you know, everyone has color tv.

But in the eighties and the nineties, you're still driving past places even now and again now. but their color tv. so it was.

People were slow to adopt. so it's now at that stage where you're saying, well, we are going to get on the internet, we're gonna get a digital presence. we're gonna it's it's your the color tv, right? you're what? the color tv, of course, you have colour tv, right? so you know, it's imperative that that that that that the jazz and industry it does this, um, and I hope that I can encourage you to do it because it's just imperative to the survival of the industry.

Um, it just is or, you know, big boxes are going to take over, and, uh, and that service and that knowledge is gonna get lost. so let's recognize that now. something else I wanted to share with you is, uh there was an increase to 25% increase on paid search and social media advertising. so well, even though only 10% of, uh places are doing digital, that 10% increased 25% on average. so the ones that are in it are in it, and they recognize it, right? they recognize that the cell phone is a billboard.

They recognize the cell phone is the newspaper. now they recognize the cell phone is the t. v. yeah, recognize the cell phone is the radio. I mean, everything comes through that smartphone, good or bad.

It is what it is, um, and so people are on there. and so getting their digital information marketing to them digitally, whether or not it's paid through paid search or whether it's through email or texting or all of it, is obviously imperative.

Now, as we wind down here there's lots of different information. I encourage you. I'll give you the link to it in a moment. um, now I want to share this, but just thought of the average text spend, uh, spend a $983 a year on tech spend, so I don't know what text spend means. obviously, it has some digital social media things to it. probably google search things like that. so, on average, each company is spending about $1000 a year, 80 bucks a month.

Um, you could when you think of the cost that cost you to have someone go knock on the door and be told not interested. um, you're paying a lot more than $8 a month. so, uh, it's something to think about now.

The other thing is is is 36% or 652 out of 1800. some odd companies, um, are on Facebook. okay, the other one that is surprising me is is that LinkedIn is the b two b platform, uh, far and wide that no one else comes. even close, right? Facebook doesn't come close. Twitter doesn't come close from a b two b perspective.

It's linked in. secondly, you can argue that it's youtube people on youtube and they're doing searches and you come up in their advertising or on their feet and stuff like that. so there is definitely a b two b aspect in it, but it's more, you know, more like being on tv and advertising on tv or having an infomercial on tv. what have you lincoln is b two b. everyone on here is working for a business and has their business hat on. they have their executive hat on. they have their facility manager hat on. they have their salesperson hat on their on LinkedIn looking at lincoln as a business person right on face back there, probably most likely looking at it as an as just, uh, it's just a joe blow, right? just as a regular person just on Facebook.

So they're in a different mindset. so the fact that, uh, so few only 20% companies are on LinkedIn, and I can tell you, but experience and many of those aren't they may have a page, but they're not engaged in it. they're not doing much with it.

Uh, but those that are going to win in the long game. they're playing the long game because more and more people, more and more people are adapting to adopting, linked in as a regular part of their business as a regular part of their behavior as a regular part of their prospecting as a regular part of their information.

So, uh, those that are in it now and have been in it for a while are playing the long game and, uh, just doing good business, so so 20%.

And finally, the last one wants to share with you is this is kind of mind-boggling, really. 24% of websites are not mobile optimized. what does that mean?

It means that it means that the website doesn't change itself. when you go to the website, it doesn't make things bigger and more compact so that you can view it on your smartphone.

It behaves and shows you as if you're on your desktop. so having a website that is mobile responsive is pretty easy. now, um, you know, whatever it is, whether you're using Wix or Squarespace, or I'm sure to go daddy or whoever you're using for a website will automatically have that.

So if you don't have it, really think about transitioning to get your website, uh, mobile-optimized because that's where people are looking.

Um, yeah, there's a percentage of people on their desktop sit behind the desk every day, but the majority of people, I think I don't know, I can't remember the data was high. it's the high eighties or something, or looking at information on their mobile phones. so what this is is this is the good news is this is an opportunity for us to recognize in the Jan stand industry how much we've changed in a year, and it's great.

So this is forced digital transformation. we're seeing positives in almost everything, but those positives are really far behind when you look at it compared to other industries.

So the good news is is we're moving in the right direction. the bad news is we're just not moving in the direction fast enough, so I hope you found this of value.

Um, if you are interested, I would like to make you aware of a free, uh, program on growing your cleaning business, and you can get that at clean freak tactics dot CEO again, it's clean freak tactics dot c o you go there and it's gonna give you a free seven-day challenge.

Um, all the content for free, the e-book, everything. I hope it's of value to you. and let's continue to focus on taking our industry into the digital age.

And this is optimistic news, but it's also an opportunity for us to improve. so I'm Adon rig with a clean freak. we come to you on Tuesday 12 pm pacific and I will see you in the next episode.

Yeah, yeah, yeah.

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