Yeah. Hello and welcome. Ladies and gentlemen, adon rig here with the first episode of the live show clean freak. Today I want to kind of introduce you to clean freak and kind of what it is, what the vision is and a little bit about what a clean freak is on. This is gonna be a weekly show, 12 p. M. Pacific time.
We may change that if we get feedback, but that says something different. But 12 pacific on tuesdays is going to be clean freak. And we'll have some other shows during the week as well on some different topics. So I just wanna welcome you. This is my first live. So i'm prepared for hiccups and setbacks and things do not go correctly.
But I really wanted thio to do this because I really like linked in and linked in kind of from, ah, clean perspective is really where ah lot of the cleaning industry clinic congregates.
It's not so much dialogue that goes on. It's more ah, hub where people share information, insights, ideas. And this live allows me to kind of come to you as opposed to you coming to me in the sense that you're going through a youtube channel or or facebook, but this is available on those platforms as well. So welcome.
Want to just kind of point out you can text me? I have a text number right there. You can text me. I will reply. Uh, that is gonna be ongoing, so you can just set it up and, uh, sent me something next week and another day from now, whatever it might be. So as we move forward with the show, I wanted to kind of start the first episode of kind of letting you know a bit about what the vision is, what a clean freak is and kind of setting the baseline to the show.
Now, next tuesday, we're gonna have our first guests, and that's gonna be heidi wilcox, a microbiologist and green cleaning expert. And she's gonna talk with something specifically to help speed up the cleaning process and how the disinfecting capabilities in a much faster time giving science behind that. So let's be very interesting.
So she's gonna be our first guest next tuesday, 12 pacific time. Now, as I move forward, I want to go over what is a clean freak well, a clean freak from my definition.
My perspective is something good right now. If we just use the name freak, say, oh, you're freak. People take a fence to that right? They don't really like it.
A freak is kind of song that in school was kind of an outcast, an outsider. Now outcasts and outsiders. We get all kind of realize that those are good things, but it has a negative connotation to it in most circumstances.
But when you put a verb in front of the word free, it usually makes it very good or positive. So no one really takes offensive saying, oh, you're a clean freak, right? Yeah, I am. I like my place clean, right? So it's a clean freak.
We're gonna have sales frequent, have marketing freak. And the reason I like freak is for ah, few reasons. Number one is.
It is a term that can be used in the cleaning industry. That is not negative, right? No one takes offenses to the word clean freak.
But more than that, what i've come to realize from my life, regardless, if it's cleaning or sales or health or finance or what have you is we don't really achieve much or do much as faras being great or, uh, making any major impact unless we become fanatical, you know, obsessed or a freak.
And so it's when we are freak about something were you know, that's part of our identity, that we can actually start to make change. And that took me a long time to recognize.
I used to kind of, you know, dabble in different little feats in the end of little ponds. And i've come to really realize, as i've gotten older, just how important being a freak or fanatical or obsessed it is with whatever we do. So whether or not we're you know, we're cleaning or run up where sales or prospecting or building funnels which trying to create traffic or leads or closing or whatever it is or health that very rarely do we get success unless we're fanatical or freak about it.
I know for myself I have to get completely, you know, become a freak and fanatical obsessed with getting into shape, or I just or I don't do it s so you know, I dabble in and I fall off the wagon. So that's why clean freak.
And so what is a clean freak? Well, there's some things that came up with what kind of is, you know, kind of my own personal manifesto that I created a number of years ago.
Is this gonna be a living document? This is going to be something that continues on. There's gonna be something that I may remove down the road. We may get feedback and add to it s, oh, definitely want to be a community identity, if you will.
But a clean freak number one trait is that they believe cleanest cleanliness is next to godliness. Now we've heard that term a lot, and to me, it simply means that we are.
You know, godliness is kind of like pure right, its's wholesome. It's it's pure, it's a clean right. And so when we are in a clean environment, it's it's it's a pure environment, and I know from growing up, you know, the importance off being clean. When I was younger, you know, my room was always messing.
My mother was always gonna clean your room, clean your room, me and my kids, clean your room, clean your room and as we get older we, most of us like to have our environment clean and, uh, you know, even our car clean. Many things happen that gets dirty, but you clean. And a lot of times some of us will spend a couple hours on a weekend maybe listening to music or whatever, and cleaning and making our environment a place where we feel comfortable in a home. So a clean freak believes that cleanliness is next to godliness.
Godliness, but likewise. Ah, clean freak understands the professional cleaning is about human health. First and appearance second.
And never has that been mawr important. More obvious, then and these times right now. All right, we are in, uh, the covert pandemic for future shows. People don't have, ah, timeframe.
And we are recognizing the importance of professional cleaning, and we're recognizing what bad cleaning does. So you know, if we're going into hotels or restaurants right now and you're not seeing people spray the spray down the counters and the chairs and and things like that, you know they're gonna get shut down.
Probably. But we're not gonna go because we're gonna sit back and go. Well, they're not cleaning now. Another show for another talk for another day. There's a lot of too much going on, but there's cleaning, right? So we there's a lot of cleaning going on now. They're cleaning for health, right? They're trying to make the environment clean to get rid of the cove in 19
Virus. Now there are things that are going on in their spring, things in the air and that. But the purpose of what they're doing is a professional cleaning right to make the environment clean.
So they're cleaning for health first, right? That's what's going on right now. And that's what a clean freak does. A clean freak cleans for health. Now what other thing a clean freak does is they promote the positive outcomes professional cleaning has on people's health.
We'll get into that in a little bit here, but what exactly are the outcomes? You know, there are actual tangible outcomes that professional cleaning has on our health, on the environment.
On our the way we think the way we behave, our, our our ability to answer questions are sick days, all types of things they're cleaning and professional cleaning specifically has a lot of benefits that not a lot of people necessarily know about.
They know that it's nice to have a clean environment, but they don't recognize how important that is. Now, a clean freak also makes a conscious decision to protect the planet from promoting a sustainable cleaning practices.
Okay, now, there are a lot of cleaning products out there. Whether not you're talking off chemicals or vacuums or applicators, what have you, um, but a clean free the professional cleaner makes a conscious decision to protect the planet by promoting sustainable cleaning practices by using proper tools and processes to deliver the outcomes that cleaning provides.
So we're gonna know that is another tray of a clean freak now, also, clean freaking cruise increases customer profits by delivering the outcomes of professional cleaning.
We're gonna get into that in just a little bit here, but increases customer profits by delivering the outcomes of professional cleaning and the profits and the ability to put profits into facility managers. Facility owners pockets by cleaning properly.
Far out weighs whether or not they save a penny or two per square foot on cleaning a facility so professional cleaner gives a positive r a y on their cleaning very quickly and actually makes it foolish for facility manager to go with the lowest bid because they're not going to get the outcomes that you would get if you hired someone that's professional.
If you hired a clean freak, well, no, that's an organization or an individual. Now. A clean, free calls demands what they're worth because they're not amateurs.
Thank you. So what's the difference between amateur and a professional? Well, it's not necessarily something that someone cares about caring.
It's really kind of like an identity, right? Like if you're a professional hockey player, you don't need to worry about getting up at 9 a. M. Till goto work. If you're an amateur, you probably do.
You might play something professionally. You may play be very good, but you're not. Get your you're not getting your lives that your identity might be in different different areas. When you are a professional, that's your identity, your sold out. That's what you do for a living. So you're not cleaning, you know, um, as a side job three hours a week.
All right, you go what you do, a bunch of the things you are. Actually, that's what you do.
That's the business you're in these the outcomes you deliver. And so you are very focused on be providing that service, that outcome to the marketplace, to your customers.
A clean freak reduces the risk to people. Planet and profits were sustainability. Three pillars of sustainability people planet profits. And that's what really cleaning really does. It really is a major contributor to sustainability when it comes to buildings and building ownerships.
There are so many ways that cleaning reduces the impact and having proper processes and procedures in place. Maybe a quick will example. Recently I moved into a condo, and before that I had a home where you took the garbage out once a week took the recycling out once every two weeks onto the curb.
They came by and got it, and you didn't really notice. You notice that you had, you know, quite a bit of recycling, but you. But being in the condo, where there's a couple 100 different uh units bringing their recycling and their garbage down to the recycling bins and the garbage bins really isn't awakening to the amount of garbage recycling and tins and cans that just that one building produces its astronomical so I sit there and I look sometimes in astonishment and think, well, thank goodness we have everything being recycled and and and everything in its proper order, because that's reducing the risk to the people to the planet right now, there's lots of things we could do a lot of things we could do better, but it's at least to start.
It's something that we're doing. And so a clean freak has a systems and processes in play to deliver those outcomes. Mhm, okay, and finally, a clean freak treats the ceo with the same respect they treat their profession.
Now I know a lot of people use the term. I was raised to treat the janitor with the same respect I treat the the ceo. That's always been kind of a personal pet peeve to me, because what it's saying is i've been taught to treat the janitor with the same respect as the ceo, and that just has always irked me.
Obviously, everyone deserves equal respect, but just, you know, no one says I treat the garbage man with 16, and so no one says I treat the teacher. No one says I treat the whomever right it's like the janitor. That's the same that goes on.
And so what it does is it kind of puts a lower, uh, intent on that person. And that is not what a clean freak is. A clean freak takes pride in what we do. And of course, as you become better, more professional, what you do, you rise up, become hiring demand.
So you retreat the ceo with the same respect that we treat the profession because we hold the profession and ourselves in high regard. So as we move on to, I want to get into some of the tangible outcomes that we deliver in this opening episode to kind of set the the groundwork for what this show is going to be about.
But before we do that, I want to just have a little, uh, interval with our sponsor. So let me do that course. That's where this comes in.
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Okay, so thank you for the gender marking solutions. Who creates content for the janitorial marketing, uh, for the janitorial world in the forms of videos, content post things like that.
Now, as we, uh, move along into kind of closing off the first show, one to kind of go over some of the tangible outcomes or things that you really want to think about about professional cleaning and what professional cleaning does, because when we talk about outcomes, we talk about people, planet and profit.
And the first thing that we can focus on is the people side. Because when we clean properly when we cleaned professionally, were cleaning for health, and when we're cleaning for health, then we we start improving the health of people. And there are financial benefits to that to employers and two organizations when they invest and pay for professional cleaning rather than the lowest bid.
So when we look at cleaning right and professional cleaning green, clean, sustainable, clean, professional cleaning, cleaning properly effectively, we're really talking about focusing on three primary pollutants, right? Three things that really impact the health of individuals.
33 things that we really need to focus on as we're cleaning. Now, the first one is obvious, right? The first one is that we're talking about reducing particulate, right? We're talking about reducing the dirt in a facility.
So when we talk about reducing particular it our talk about controlling dirt pollen dust before they come into the building. Okay, now, this is huge before they come into the building, because when we stop dirt from coming into a building.
We no longer have to pay to remove that dirt, right? It was said over 25 years ago that it costs 300 or $500 per pound of dirt to to remove ah pound of dirt out of the building.
Now that was over 30 years ago. That study was done, I believe, was 3 a. M. That did it. So, uh, you know, wages. It's got to be an upwards of 1000 $1200. 1300 dollars per pound of dirt to remove it from a building.
So when we can stop that from coming into a facility, whether it were selling cleaning supplies or were selling cleaning services and do cleaning services, then we are reducing the financial impact on the building owners and facility owners and managers.
But we're also reducing the impact of our workload. Right? Were there to clean, and we want to keep the dirt out. So one of the major things of health is making sure that we can focus on keeping the dirt out of a building.
Okay, because that improves health and safety. Now the other one is we want to talk about is v o c s, right. So what r v o c s well, yes, it's a work reveals he is an acronym for volatile organic organic compounds or off gassing right reduces the odor in the facility improves air quality and productivity.
Now, there are a lot of things that are equate with volatile organic compounds or odors. Right now, there are odors such as, uh, urine on other things like that.
But there's also orders like like glue and perfume and pine and bleach and thes fragrances. These odors have an impact on human health. Think of it like this.
As a young man, I had my young children and my grandmother was allergic to cats. And so it wasn't something we overly thought about. It was just that oh, grandma is coming. We have to put the cat away.
So we put the cat away. Andi, she come over, but she would still have sensitivity. So we started to clean, put the cat away, and then clean the hell is vacuum and stuff before she came over and was greatly improved. In fact, most of times there was no issues. What we had done is we had improved the indoor air quality off the facility off my home by removing the pollutants to grandma's health.
Now, the pollutant in this case was cat hair. But the pollutant can be pine bleach, fragrances, things that impact our ability and our sensitivities and our ability to function.
We've all had smells that are really offend us and make us sneeze or whatever it might be. So we have your the dirt pollutant. We have v. O. C. S. The other thing we have is we have biological.
So when we say biological, we're talking about that. We're talking about eliminating bacteria, mold, mildew and controlling moisture and humidity or micro organisms as you, if you will.
So we're talking about today's present environment. When we're talking about the issue of, you know, cova 19, these micro organisms, we can't see them, so we want to clean properly to remove them, to make the facility better, to make our human health better.
So we're moving dirt. We're removing odors, fragrances and removing microorganisms. And these are the three primary things that somebody is trying to remove in a building.
Yes, we want it to look good and yes, I understand people want to smell good, and a lot of people equate smells with clean. But when we break down to cleaning for health, we're talking about cleaning after going after these pollutants of these three things that impact human health the most, that being particulate dirt, debris, dander we're talking about docs, odors, gassing.
We're talking about biological microorganisms, diseases, viruses. And when we take these things, what we're doing is we're and we're cleaning when we clean properly through processes, products and processes and procedures than what we doing is, we are improving the indoor air quality.
And when we improving our air quality, we are improving concentration. We're improving concentrations so much that five days of professional cleaning, five days of cleaning professionally, using proper products and procedures is a 61% improvement in cognitive function, 61% improvement in cover of the function.
When we clean properly, we are improving the effects of irritation, watery eyes, watery running, running eyes from allergies, things like this.
We are improving fatigue. Some of the things with poor air, indoor air quality fragments of things of this is it creates fatigue when it creates fatigue.
We have less concentration, but we also have less productivity, and the outcomes of improving productivity is astronomical. These are things that we can deliver to customers to impact and improve the bottom line.
We have other sensitivity, right when the poor under our colleague creates more older sensitivity. Now, sometimes those orders aren't something that we actually smell and go, oh, it's bugging me.
It can be things that we don't smell that have residue or issues that are impacting us. There are times when I go into different facilities I usually notice in a restaurant, but I definitely noticed in office buildings and things like that as well.
And that's where I might be in a restaurant for 10 or 15 minutes. And I start having the sniffles. I start feeling kind of like, you know, runny nose and stuff.
And i've been with people say, are you getting a cold? What have you say? No, i'm not. And when I leave that restaurant within 10 15 minutes, those symptoms have gone away.
Now those symptoms are created by something right, and it could be older sensitivity. It could be being impactful by the by the laundry detergent in, uh, the first time having lunch with or with the waiter waitresses clothing.
It could be the underarm deodorant. It could be the shampoo. It could be the ventilation. It could be the residue in the carpets that have been cleaned, having cleaned, instructed. Probably it could be the residue on the table where someone is cleaned with a product that is causing sensitivity.
So all these things impact human health and impact, our ability to function properly. A dry and itchy skin. Headaches, dizziness, nausea, dry cough, sore nose and throat. So these are the things that we are trying to eliminate when we are cleaning professional, so as a clean freak.
And in this introductory, er introductory, um, show, I want to set the baseline. E need. It's important that we all understand that we're cleaning for health. We're not paying for appearance.
And when we clean for health, we are improving cognitive function by 61% in five days of cleaning. Professionally, we are improving. Math scores were improving, improving reading scores for children.
We are improving. We're reducing sick days for adults, for students and adults. We are are improving productivity on the low end by 2% on the high end by 18%. So somewhere in that middle mid range is the most likely, um, scenario that we're improving on productivity, which is costing the economy trillions, billions, if not trillions of dollars a year in lost productivity.
And we don't even notice that we know we're not reaping the benefits because we're, ah, lot of the facility owners are hiring cheap labor, get cleaning, just get it clean because they're cleaning for appearance. They want it clean for appearance.
And when we change the perspective of our customers, then we start to recognize that we're cleaning for health. And these are the things that we really impact by cleaning for health. So there you have it. Ladies and gentlemen, this is the first show. That's an introductory show.
I want to emphasize that we're going to be having the show every tuesday, 12 pm pacific time. And next week, as mentioned, we're going to have heidi wilcox, a microbiologist and green cleaning expert.
We're gonna talk specifically about some products and tools that expedite the cleaning process, make cleaning, help you clean, faster, but also clean better.
So she's gonna have some science behind, uh, the using these tools, which quickens and speeds up the cleaning process, and then actual data showing the microorganisms and bacteria removal at, in some cases 304 100% better improvement.
So as people are really concerned about cleaning right now, with kovar 19 and a lot of facility a cleaning companies are having to clean and there's more emphasis on cleaning.
Then we all are limited with time. So if we can use products and procedures, thio speed up the time and at the same time do a better job than that is obviously a good thing. So that's what we're gonna talk about. So join me every tuesday, 12 pm, pacific time for clean freak.
It's a live show. Feel free to text me at 6042274514 where there's going to be, you know, weekly quotes and weekly stats and links to information that is relevant to the cleaning industry.
I'm aiden rig and thank you very much for attending watching, and I will see you in the next episode next tuesday, 12 pm tomorrow. We're having a show called sales freak, which is talking about the message. We were creating a clean freak and then selling that message ignorant, clean freak, see in the next episode, and i'll get this figured out one day.