SUMMARY

• When you aim for success in your business, you need to put in the required actions.

• Sitting without taking any action to pursue your goal will only limit your success. Action cures many ailments and especially many ailments of prospecting.

• Do you know that even if you take this five activities and implement them, there is a 90 percent about 0.9% probability that your competitors can copy you?

• The more activities you have, the less probability they have on copying

• When you make use of the law of action on its segmentation and build it around your story, you will find that you are more successful.

THE LAW OF ACTION

When you aim for success in your business, you need to put in the required actions. What do we call Action? According to the definition found in Oxford, Action is the fact or process of doing something, typically to achieve an aim. This little definition took me a long time to understand and implement into...

SUMMARY

• The law of segmentation is relevant to the success of any business.

• If you have a story backing up your product, and you also can clearly define its position, you still need to segment your market.

• Segmentation the bluefish, in a pool filled with goldfishes.

• You need to understand the needs, wants, desires, and challenges of your customers before you lay your plan.

• With segmentation, it becomes easy to identify your customers personalities and characteristics.

THE LAW OF SEGMENTATION

Have you ever heard of the law of segmentation? If you have, then you must know how relevant this law is to the success of any business. But, the sad thing is, many organization and sales rep don't follow this law. If you have a story backing up your product, and you also can clearly define its position, you still need to segment your market. You can't resonate with everybody, and you also can't be relevant to everybody, which is why you need...

SUMMARY

• You need to understand the matrix of prospecting if you wish to attain new heights in your business

• Make sure your story depicts emotion not logic because emotions creates visual picture in the mind of the buyer.

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• To fully understand the matrix of prospecting, you first need understand the five laws that guide its philosophy

• You need to use your story to create a picture in your customers mind because they relate more with it than words.

• No matter how long or short your story is, make sure it differentiate you from your competitors.

• Your customers have to understand the three S'S (Setup, struggle and solution) before they can relate to your story.

• Whenever you relate your story to your customer, make sure it is targeted perfectly to the problem and don't forget to infuse your product or service as the solution to that problem.

THE MATRIX OF PROSPECTING

Are you a business owner looking...

In this episode I speak with Ceo of the Canadian Sustainability Cleaning Conference May 14-15th in Toronto, Canada

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About Adon Rigg:
Adon Rigg brings to you more than 20 years of experience in sales and marketing including creating differentiation with a competitive advantage to drive profitability. He is an expert in sales training to boost revenue and customer retention.

With a passion for the sales process, he has worked his way from selling vacuums door-to-door to providing sales, training and public speaking services for Fortune 500 Organizations.

Adon Rigg has created The S.A.L.E.S Formula, an acronym-based selling methodology that outlines the steps involved in his new inbound and outbound sales process, outlined in his book Insightful Selling, to simplify the sales cycle and accelerate revenue growth.

He is a graduate of the University of British Columbia...

In this episode I speak with Kyle Jones a young rising star selling in the janitorial sector. Kyle and I discuss social selling and his process for staying top of mind for his prospects and his customers. Kyle discusses some unique and innovative ideas to stay front and centre of his prospects and brand himself at the same time

Subscribe to watch new weekly videos about sales & marketing:
http://www.youtube.com/user/adonrigg?sub_confirmation=1

About Adon Rigg:
Adon Rigg brings to you more than 20 years of experience in sales and marketing including creating differentiation with a competitive advantage to drive profitability. He is an expert in sales training to boost revenue and customer retention.

With a passion for the sales process, he has worked his way from selling vacuums door-to-door to providing sales, training and public speaking services for Fortune 500 Organizations.

Adon Rigg has created The S.A.L.E.S Formula, an acronym-based selling methodology that outlines the...

In this premier Episode of Insightful Sales Prospecting with look at the inner game of selling and the 3 barriers to prospecting success.

Subscribe to watch new weekly videos about sales & marketing:
http://www.youtube.com/user/adonrigg?sub_confirmation=1

About Adon Rigg:
Adon Rigg brings to you more than 20 years of experience in sales and marketing including creating differentiation with a competitive advantage to drive profitability. He is an expert in sales training to boost revenue and customer retention.

With a passion for the sales process, he has worked his way from selling vacuums door-to-door to providing sales, training and public speaking services for Fortune 500 Organizations.

Adon Rigg has created The S.A.L.E.S Formula, an acronym-based selling methodology that outlines the steps involved in his new inbound and outbound sales process, outlined in his book Insightful Selling, to simplify the sales cycle and accelerate revenue growth.

He is a graduate of the University...

In this Episode I interview Randy Burke from DCS Global Enterprises. He brings over 30 years experience into the Janitorial Cleaning Profession. He sales some key insights and initiatives in this episode

Subscribe to watch new weekly videos about sales & marketing:
http://www.youtube.com/user/adonrigg?sub_confirmation=1

About Adon Rigg:
Adon Rigg brings to you more than 20 years of experience in sales and marketing including creating differentiation with a competitive advantage to drive profitability. He is an expert in sales training to boost revenue and customer retention.

With a passion for the sales process, he has worked his way from selling vacuums door-to-door to providing sales, training and public speaking services for Fortune 500 Organizations.

Adon Rigg has created The S.A.L.E.S Formula, an acronym-based selling methodology that outlines the steps involved in his new inbound and outbound sales process, outlined in his book Insightful Selling, to simplify the sales cycle...

Cleantelligent is a commercial cleaning business software company dedicated to giving building service contractors and facility managers only the most innovative tools to win new business, increase client retention, and promote productivity.
CleanTelligent was first developed in the 1990s by building service contractors in order to organize communication with their clients, take control of quality, and track trends that needed improvement.
Today, CleanTelligent has grown to over 32,000 users. And there is no end in sight!

Subscribe to watch new weekly videos about sales & marketing:
http://www.youtube.com/user/adonrigg?sub_confirmation=1

About Adon Rigg:
Adon Rigg brings to you more than 20 years of experience in sales and marketing including creating differentiation with a competitive advantage to drive profitability. He is an expert in sales training to boost revenue and customer retention.

With a passion for the sales process, he has worked his way from selling vacuums...

In this episode I speak with Editor and Chief Alana Hippensteele about their new magazine and American Cleaning and Hygiene https://www.americancleaningandhygiene.com/manage-subscriptions/
and how they are bringing a new approach to real issues. This months issue address Gender Equality and Woman in leadership
American Cleaning and Hygiene is a necessary go-to source for information about the commercial and industrial cleaning and hygiene industry.

Our audience is made of key decision makers including C-suite executives, purchasers, facility managers, distributors, building service contractors, in-house service providers, wholesalers, and manufacturer representatives and more.

Our insightful, cutting-edge content keeps readers in the know in this ever-changing and often disruptive industry, so you can make informative decisions to grow your business. American Cleaning and Hygiene explores the challenges, practices and trends in the industry including research and...

Built by Service Technicians, for Service Technicians.
Route is a data driven platform for the Building Services industry; empowering companies with the Data, Sales, and Human Capital Management tools they need.
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